Social Media Marketing Specialist

As a key member of the Social Media team, the Social Media Specialist plans and executes digital and social media communications regarding NY State of Healths overall social media presence including providing social media customer support. The Social Media Specialist creates all copy and creative including images, infographics, videos and more, and uses social media analytics tools to measure ROI of social media efforts and engagements.

Duties / Responsibilities:

• Develop online social media content and strategy in support of the NY State of Health strategic plan utilizing Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube and other social media platforms.
• Plan and manage day-to-day online social media components that contribute to the overall mission of the NY State of Health brand, including copywriting, editing, and creating graphics.
• Identify and interpret key performance indicators and metrics in the social media space, and utilize this information to propose future strategies and tactics.
• Ensure that NY State of Health is a central source of information through close monitoring and development of proactive and reactive social media communications.
• Provide superior, start-to-finish customer service to consumers seeking answers, assistance, and other support.
• Partner with the NY State of Health marketing team to present future digital solutions.
• Present information to leadership, stakeholders, and the client.
• Responsible for adhering to established safety standards.
• Must be able to remain in a stationary position for an extended period of time
• Occasionally lifts, carries, or otherwise moves items weighing up to 25 pounds
• Work is constantly performed in an office environment
• Perform other duties as assigned.

Education Required:

• Bachelors degree from an accredited college or university or equivalent experience

Background & ExperienceRequired:

• 3 years of experience.
• Knowledge of professional social media management, execution and conversation auditing tools including, but not limited to Sprout Social, Later.com, Canva, Adobe Creative Suite.
• Strong writer and editor for varied audiences and ability to communicate in a direct, concise manner, while also making the content interesting and compelling.
• Working knowledge and understanding of social and/or website/blog platforms, tracking and analytics measurement and monitoring tools.
• Knowledge of the impact of social media on search engine optimization (SEO) and paid online campaigns.
• Knowledge of how to optimize and test social media messaging.
• Excellent verbal communication and presentation skills and ability to present to leadership and client.
• Strong business acumen.
• Strong ability to collaborate effectively with colleagues at all levels to meet organizational goals.
• Ability to thrive in a fast-paced environment and possesses a strong personal work ethic.
• Previous communications experience in the healthcare and health insurance marketplace a plus.
• Experience with social media crisis management preferred.
• Experience working in a professional business environment preferred.

Associated topics:
columnist, contributing editor, copywrite, copywriting, edit, editor, fiction, post, product description specialist, romance