STYLECASTER Social Media Editor

STYLECASTER is looking for a savvy Social Media Editor to oversee and grow the brand’s social media channels. As a member of our New York City–based editorial team, this person will work closely with our editors and should share a journalist’s sensibility for packaging content and crafting copy that engages our audience and delivers traffic.

Our ideal candidate lives online and knows the latest celebrity gossip before Deux Moi. You should consider yourself a social maestro, and preferably will have managed large followings before. You should have a passion for the pop culture, fashion, beauty and lifestyle content that millennial women care about (from the latest TikTok beauty trends to the state of Kim & Pete’s relationship), an excellent understanding of the nuances of the various social media channels, and an enthusiasm for experimentation. If you can create a fire Reelz and have an unduly amount of Hailey Bieber outfits saved, you should reach out.

The Work

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  Set and implement the strategy for all of the brand’s social channels, including Instagram, Facebook, TikTok, Google Web Stories, Pinterest, Flipboard and Twitter
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  Grow the brand’s following and social imprint across all channels
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  Collaborate with editors to optimize editorial content for social—from topics to design—and educate team of best practices for social optimization
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  Pitch and write stories for the site in your areas of interest
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  Manage social coverage of live events across all social platforms
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  Represent the brand at select press events to capture and create original content for our social channels
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  Collect, analyze and report on social media and traffic data
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  Work closely with Integrated Marketing and Client Services teams to craft and deploy sponsored content and campaigns

The Fine Print

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  3–5 years of experience in social media, ideally from an editorial perspective, as well as a successful track record of managing big social accounts across different platforms
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  Experience using social media management and analytics tools (Social Studio, Sprinklr, Later, Google Analytics, CrowdTangle, etc.)

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  Availability to work some nights and weekends to cover award shows and live events

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  Exceptional communication and collaboration skills

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  Ability to change direction and operate in a fast-paced environment
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  Ability to work self-sufficiently and be proactive

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  Adept at balancing department needs that are both creative and technical

About SHE Media

At SHE Media (formerly SheKnows Media), we believe women’s collective voices hold boundless power to bridge cultural divides and our leadership can be a unifying force for global good.

Through our flagship sites (SheKnows, #BlogHer, and STYLECASTER) and key programs (#Femvertising, Hatch, The Pitch, Voices of the Year and more), we commit to galvanizing a community of premium content creators across food, family, beauty, entertainment and women’s health. Together with our partners, SHE Media is building a curated network that celebrates and amplifies empathy, inspiration and human connection.

About PMC

Penske Media Corporation (PMC) is a leading digital media and information services company whose award-winning content attracts a monthly audience of more than 180 million and empowers more than 1 million global CEOs and business thought-leaders in markets that impact the world. Our dynamic events, data services, and rich content entertain and educate today’s fashion, retail, beauty, entertainment and lifestyle sectors. Headquartered in New York and Los Angeles with additional offices in 11 countries worldwide, Penske Media is the way global influencers are informed, connected, and inspired. To learn more about PMC and its iconic brands, visit www.pmc.com.