Product marketing manager
CoinTracker makes cryptocurrency portfolio tracking and tax compliance simple. Beyond cryptocurrency, we are building a general automated financial assistant for all financial assets.
Our mission is to increase the financial freedom and prosperity of the world.
Some things we’re proud of :
Profitable
Partnered with Coinbase, TurboTax, OpenSea, and other industry leaders
Venture-backed by Accel, Y Combinator, and other top investors
Founders : Jon previously built TextNow (200M downloads), Chandan was previously a product manager at Google
Learn more about our mission, culture, and hiring process.
Your opportunity
Join CoinTracker as the inaugural Product Marketing Manager, pioneering our marketing efforts for millions of crypto users.
You will be telling our story externally, creating compelling narratives to grow and retain paying users, and leading impactful product launches.
Be autonomous and creative to drive the future of CoinTracker's success with crypto users.
1-year outcomes
CoinTracker is the clear perceived leader in crypto taxes
Crypto industry recognizes CoinTracker’s leadership in crypto tax rules
Built CoinTracker external narrative
Built CoinTracker release and announcement calendar
You will
Create a strong narrative on the value of the product and translate it into persuasive consumer messaging, sales / partnership collateral, presentations, and content that can be used across various marketing channels
Develop content tailored to user cohorts across blogs and emails and own publication
Define and segment target customer personas and tailor marketing strategies and campaigns to address each segment's specific needs and pain points
Partner with cross-functional leadership including design, engineering, product, and partnerships
Conduct market research to gather data on target markets, customer needs, and competitive landscapes. Use market research to inform compelling positioning, inform product strategy, and identify growth opportunities
Lead go-to-market development and execution of new product launches
Publish world-class content about regulations, crypto taxes, user insights
Some of the skills that we are excited about
7+ years of experience as a product marketer or related function (e.g., product management, content marketing)
Proven impact in product marketing to grow and retain users
Impeccable written and verbal communication
Ability to craft compelling narratives and messages that resonate with target audiences
Strong knowledge of the crypto industry and interest in crypto
Proficiency in marketing tools and analytics platforms (e.g., Iterable, Ghost)
Strong project management and cross-functional collaboration skills
What's it like working at CoinTracker?
We are a fully internationally distributed, tight-knit team. We have minimal process, and the majority of our time is spent working and collaborating asynchronously through tools like Figma, Github, Google Meet, Linear, Notion, Slack, Zendesk.
We also stay aligned and bonded through weekly sprints, standups, all hands, and socials. We aim to empower every individual on the team with full transparency, ownership, autonomy, and clear objectives.
Learn more about our guiding principles.
If this sounds exciting, we'd love to hear from you! Not sure you’re a perfect fit? Reach out anyway. We’re looking for awesome individuals, not folks who perfectly match a job posting.
Last updated : 2023-10-26